SPECIAL EVENT: The Corporation, Social Media & Change

DOES YOUR CORPORATE REPUTATION HAVE NEW OWNERS?

There are new communities and tribes on the web wielding massive influence.

• • Know who they are?
• • Are they impacting your reputation or your brand?
• • Would you know if they were?

• The web and social media are creating a communications revolution.

The way our society communicates has changed more in the past decade than it has since the invention of the printing press.

How can your brand/reputation effectively build trust in your communities, extend influence and protect its reputation? What can you do? How does your organisation accommodate this change?

THREE OF AUSTRALIA’S MOST EXPERIENCED COMMUNICATIONS STRATEGISTS SHARE THE ROSTRUM TO PROVIDE INSIGHTS AND ANSWERS TO YOUR QUESTIONS ON:

• • The increasing influence of web-based communities on reputation and brands
• • What can management do? how to bring about change?
• • How should internal communication respond?
• • What’s happening to traditional media?
• • PR taking the lead from marketing departments and their advertising agencies: what’s that mean?
• • How to take control and build your corporate reputation/brand?

Who Should Attend?

Communicators, thought leaders, change managers, NFPs, CEOs and other C-suite execs

Event Details

DAVID PARK – Becoming a ‘Reputation Renegade’

Corporate affairs executive and author of newly released eBook “Reputation Renegades”

David has a strong background in corporate communications and public affairs, firstly with Castlemaine Perkins Brewery/Lion Nathan Australia, then Foster’s Group in Melbourne, where he developed and implemented the company’s ‘Enjoy Responsibly’ corporate responsibility initiative. David’s communications’ experience has been strengthened by regular exposure as the spokesperson for major high-profile, controversial, issues-rich businesses and projects. MORE

“Does your corporate reputation have new owners?” A frightening question for a corporate affairs manager. But do you know? This ebook helps you find out. It’s targeted at those charged with managing corporate reputation. – Introduction, ‘Reputation Renegades’ e-book

TREVOR YOUNG (aka the PR Warrior) – Social Media: Beyond the Hype

Commentator, blogger & regular presenter on PR, social media & the new communications landscape

Trevor is a highly experienced public relations and marketing communications practitioner with a solid and pragmatic understanding of the ever-evolving new media landscape; a former journalist with 20 years’ experience consulting in PR, Trevor has in recent years fully immersed himself in social media and researched it heavily from a perspective of PR, marketing and brand reputation. His PR Warrior is ranked in the Top 50 Australian Marketing Pioneer Blogs and its posts regularly appear in online communities such as Socialmediatoday.com and UK-based Marcomprofessional.com. MORE

“Trevor is a compelling presenter who knows his subject well and speaks with passion and purpose.” – Karen Morath, Chisholm Institute

JENNIFER FRAHM – The Communicator as Change Agent

Experienced change communicator and champion of ‘Taking Charge of Communications-Driven Change.’

Jennifer has 20 years of experience in change management, communication and management roles. Her company provides change management consultancy services and she has worked across a number of industries. Jennifer is qualified at a PhD level, and her research looked at communication models in organisations that undergo continuous change. She is the founder of Conversations of Change, and conducts e-Change Agent Coaching. She is particularly excited about the potential of web 2.0 in organisational change, and she is not afraid to ask the hard questions of companies seeking to achieve competitive advantage in a hyper connected market.  MORE

“Jennifer is one of the best presenters I have witnessed. She engaged all members but importantly to me shared a wealth of knowledge and was inspiring” - Department of Human Service, Victoria