Resources

Communications has developed significantly over the years, but the current phase is proving to be the most challenging yet; parkyoung has mapped out developmental communication trends over the years. Download Image

If you work in communications for a large company and have responsibility for social media initiatives in the organisation, you will need to be familiar with aspects of the social web before trying to sell it in to the CEO. Here are some ideas to get you started:

Five Things YOU Can Do Now to Become Social Media Savvy!

1. START A BLOG

* Check out Blogger or Typepad or Wordpress

* Video: Blogs in Plain English

2. JOIN TWITTER

* Article: The World’s Greatest Twitter Treasure Trove

* More resources – click here

3. SUBSCRIBE TO RSS FEEDS

* Set up a Google Reader account

* Video: What is RSS in Plain English

4. SET UP A LINKEDIN ACCOUNT

* Check out LinkedIn – click here

* Video: What is LinkedIn?

5. LISTEN TO PODCASTS

* Video: Podcasting in Plain English

* Recommended podcasts – The Engaging Brand & Six Pixels of Separation

At parkyoung we believe that knowledge is power, especially in this fast-changing world where ideas, insights and trends ignite discussion among opinion-leaders and influence whole industries, seemingly overnight.

Here is a selection of the blogs we follow:

• PR Squared
• Jaffe Juice
• Bloghound
• Communication Overtones
• Experience The Message
• Six Pixels of Separation

• Influential Marketing Blog
• Web Ink Now (David Meerman Scott)
• Seth Godin
• Conversation Agent
• The Engaging Brand
• Young PR
• Greg Verdino
• Steve Rubel
• Logic+Emotion
• Chris Brogan
• In Front of Your Nose
• Altitude Branding
• Andy Sernovitz’s Damn I wish I’d Thought of That!
• Danny Brown
• Litman Live
• Social Media Explorer
• Problogger
• The Harte of Marketing
• In Brands We Trust
• The PR Warrior

Here is a selection of PR, marketing and business books we recommend:

• The New Rules of Marketing & PR (David Meerman Scott)
• PR 2.0: New Media, New Tools, New Audiences (Deirdre Breakenridge)
• Marketing to the Social Web (Larry Weber)
• Experience the Message (Max Lenderman)
• Purple Cow (Seth Godin)
• Life After the 30-Second Spot (Joseph Jaffe)
• Beyond Buzz (Lois Kelly)
• Marketer’s Guide to Public Relations in the 21st Century (Harris/Whalen)
• Full Frontal PR (Richard Laermer)
• Re-Imagine (Tom Peters)
• Join the Conversation (Joseph Jaffe)
• Brand Spirit: How Cause-Related Marketing Builds Brands (Pringle/Thompson)
• Meatball Sundae (Seth Godin)

We love our podcasts at parkyoung. Here are some we subscribe to:

• The Engaging Brand, with Anna Farmery - click here
• Six Pixels of Separation, with Mitch Joel - click here
• Small Business Big Marketing, with Tim Reid & Luke Moulton – click here
• DishyMix: Success Secrets from Famous Media and Internet Business Executives - click here
• Marketing Over Coffee - click here
• Managing the Gray: Marketing for the New Media Professional - click here
• Duct Tape Marketing, with John Jantsch - click here