Parky & the Warrior engage in robust discussion with brand guru Michel Hogan (Brandology). Michel shares her views about brand and illustrates with examples from around the world.
This is second instalment of a two-part interview. Listen to part one here

Download Podcast 10 part 2

Parky & the Warrior engage in robust discussion with brand guru Michel Hogan (Brandology). Michel shares her views about brand and illustrates with examples from around the world.

This is part one of the interview; part two will be posted shortly. 

Download podcast 10 part 1

On July 27, parkyoung is presenting a special event: COMMUNICATIONS REVOLUTION – The Corporation, Social Media & Change. It will feature three presenters – parkyoung’s David Park and Trevor Young, and prominent change communicator, Jennifer Frahm.

In the run-up to the event, Parky & the Warrior chat with Jennifer about social organisations, e-change agents and the business case for communications-driven change.

Download Podcast 9 : Communications Revolution with Jennifer Frahm

Parky & the Warrior chat with Jaselyn O’Sullivan, head of newly-launched media relations firm The Ledbetter Agency; discussion points include the power of media in today’s hyper-connected marketplace, and the origins of the name Ledbetter.

Download Podcast : Media, PR & Ivy Ledbetter Lee

Parky & the Warrior discuss the first draft of Parky’s new e-book ‘Reputation Renegades’, including the concept of communications-driven change and the opportunity for corporate affairs executives to take a leadership role.

Download Podcast : Sneak Preview: Reputation Renegades

Parky & the Warrior review PR standouts in 09 and predict what will dominate the comms agenda next year. Do you agree? Love to hear your thoughts!

Download MP3: Comms highlights of ‘09 & what’s in store for 2010

In this ‘Xpress’ production, hear Parky & the Warrior discuss what types of corporate affairs manager companies should AVOID hiring. Controversial, up-to-the-minute thinking! Love to hear your thoughts!

Download Podcast: Do NOT Hire These Five Corporate Affairs Managers!

The PR Warrior ditches Parky and goes solo! Trevor chats to BusinessWeek best-selling author David Meerman Scott about his latest book World Wide Rave. A must-listen for anyone interested in the new rules of marketing and PR!

Download Podcast: World Wide Rave – David Meerman Scott

Parky & The Warrior get a briefing on the state of radio and radio news in Australia by the Austereo Network’s National Director of News, Steve Speziale. ‘Spez’ also provides good advice for PR people chasing radio news coverage.

Download Podcast: News in Radio – Steve Speziale

Parky & The Warrior discuss the 2009 Edelman Trust Barometer, which shows the public’s trust in companies and government to be at an all-time low. The implication for business is 77% of consumers won’t buy from a company they distrust.

Download Podcast : The Death of Corporate Trust

Parky & The Warrior chat to Karen Morath, author of the new Australian book on public relations called ‘Pride & Prejudice, Conversations with Australia’s PR Legends.’ Karen’s book can be purchased directly from Nuhouse Press.

Download Podcast: Legends of PR: Interview with Karen Morath – Part 1

Download Podcast: Legends of PR: Interview with Karen Morath – Part 2