Reputation Renegades: a change manifesto for corporate affairs managers

Author: David Park - May 6 2010

Free ebook – download below

Wouldn’t you expect our biggest businesses – corporations – to be leading communications in the new hyper-networked market?

But they aren’t. Far from it. Why? They lead in so many other elements of our markets and society.

What is there about the web and the networked market that’s not encouraging them to join in?

Why are they wall-flowers when the rest of society is getting into the conversation?

Most corporations have corporate affairs/PR departments. Most of them are professional communicators who see the need for their businesses to engage in this new conversation. But they can’t. Their C-suites are reluctant. Unlike mass media and advertising they don’t control this media. They are cautious. And that caution is not helping corporate reputation.

Reputation Renegades is a FREE ebook for those interested in changing this.

It’s provocative.

It’s written by a corporate affairs manager.

This is parkyoung’s first ebook. It’s a work-in-progress. We’d love constructive feedback to help us improve this text.

Internal Pages: Sneak Peek

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Tags:

Corporate affairs, Corporate reputation, corporations, mass media, networked market, Public Relations, Social media

Posted in:

Brand Building, Communication, Corporate reputation, Public Relations, Social media, Trust, media relations

7 Responses to “Reputation Renegades: a change manifesto for corporate affairs managers”

IdeasCulture Says:
May 12th, 2010 at 5:52 pm
Parky (and the gang),

You are a legend! Congrats on taking up the challenge (and pushing it to your own deadline).

Doesn’t matter – you produced this must-read bible and you should sing it from the rooftops. I am proud as punch for you!

Arresting, engaging, tough, slick.

Love it.
Jimboot Says:
May 12th, 2010 at 9:06 pm
Just downloaded. Looking forward to the read. Do you have it in audio format? Just kidding. Well done.
A Communications Revolution! Says:
May 13th, 2010 at 11:34 pm
[...] need to change. We need to change. So July 1, I join with PR Warrior Trevor Young, and the Reputation Renegade David Park to create a powerful Conversation of Change to thrash out these issues of survival and [...]
PR - People Relations or Professional Relationships? Says:
May 27th, 2010 at 12:32 am
[...] Blog Geoff Kelly – Kelly Strategic Influence Steve Denning – Radical Management David Park – Reputation Renegades Michael Margolis – Get Storied Anita Roddick – Business as [...]
“Does you corporate reputation have new owners?” | parkyoung strategy + communications Says:
June 15th, 2010 at 5:32 pm
[...] opening lines to our e-Book “Reputation Renegades” jumped out of AFR BOSS magazine this [...]
Does Your Corporate Reputation Have New Owners? | Public relations and managing reputation Says:
June 24th, 2010 at 9:44 pm
[...] communication David Park is the author of a change manifesto for corporate affairs managers, Reputation Renegades, which is a free, downloadable e-Book. Renegades addresses many issues, but chief amongst them is [...]
Does size really matter? Says:
July 14th, 2010 at 1:14 am
[...] (ala Reputation Renegade) and I have been having a disagreement of sorts. Trevor (the PR Warrior) is staying out of it – [...]