iPad and the era of iPR

Simplicity and Clarity are changing the game.

Not that we needed any reminding about the trend. But with the release of the iPad today, we see another upgrade in potential for the individual to craft and command content.

As the self-proclaimed ‘first review’ of the iPad by the Guardian paper in the UK noted in its opening par: “Like everything Apple designs, the iPad is intended to satisfy our cravings for simplicity and clarity.”

Simplicity and clarity are enticing and enhancing the ability of the individual to create compelling copy and content. Then they make it available to any number of communities instantly. Indeed the prompt to publish is also promoted by this simplicity and clarity.

The mounting volume of the message behind a tool like the iPad for PR is the need to work with increasing fragmentation and independence of influential opinion sources.

This message is reinforced by:

• individuals and communities wanting more of this simpler, clearer and easier ability to communicate with each other, importantly, without the traditional filters and gatekeepers
• big organisations finding that traditional uni-directional methods to communicate are valued less in favour of unfiltered and more spontaneous views of corporate position.

It’s ironical that simplicity and clarity are leading to fragmentation and independence: but that’s the exciting frontline for PR.

What’s next?

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