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It provides personalised strategic communications advice and services for companies and organisations of all sizes, including large corporates, challenger brands, fast-growing enterprises, not-for-profit groups and entrepreneurial start-ups.
The parkyoung combination is a rare one in the communications consulting business – a seamless blend of strategic nous and creative thinking backed up by strong practical knowledge of proven PR techniques as well as up-to-the-minute ideas and thought leadership focusing on the ever-evolving new media landscape.
OPPORTUNITY LOST: Could social media have tipped the balance in tomorrow’s Federal election?
To communicate effectively in today’s hyper-connected world you need to display a solid combination of empathy, humility, humour, authenticity and transparency – as well as an ability to tell interesting stories plus a desire to listen and interact with people.
Parky plays ‘Parky’ for the Melbourne Awards
parkyoung Director David Park – usually called Parky – gets to play a Michael Parkinson ‘Parky’ chat-show role in support of this year’s Melbourne Awards.
The producers of the prestigious event, Arts Events, will incorporate a video element in the gala Awards Ceremony on Saturday 28 August.
Finalists for the Awards will be interviewed, Parky-style, by Parky [...]
Media Relations Support
parkyoung has strengthened its PR offer by launching a new offshoot agency specialising in media relations.
The Ledbetter Agency, as the new entity is called, is a hat-tip to Ivy Ledbetter Lee, considered by many to be the founder of modern public relations.
Among his many accomplishments, Lee is credited with issuing the world’s first press release.
Media relations specialist Jaselyn O’Sullivan heads up the new entity. Prior to joining the parkyoung team, O’Sullivan was responsible for establishing and running bellamyhayden’s PR arm in Sydney.
Visit www.ledbetteragency.com.au
The social web is fundamentally transforming the way we communicate, connect and collaborate.
But what exactly is it, and how can your brand effectively leverage the social web to build trust with the community, extend influence and improve reputation?
parkyoung offers the following online PR and social media services.
* planning for the social web
* in-house seminars and workshops
* content strategy & creation
* online monitoring
* social media audits
* implementation guidelines
Need someone from outside the fishbowl to bounce ideas off?
Let David Park and Trevor Young listen to your plans and your strategic approach and then add value by challenging your thinking with ‘fresh experience’.
PR and Community
Marketing and PR today is much about building and nurturing a community of fans or advocates for your brand - online and in the physical world. To find out how your brand can further strengthen and reinforce its reputation in the marketplace, please call David or Trevor on +61 3 9014 7799.
Building Trust for your Brand
Trust in major companies is at an all-time low yet increasingly plays a critical role in people’s purchasing decisions. Have you got a strategy in place to build trust over time with the people who matter most to your business? At parkyoung, we are advocates for using strategic communications to build brand trust and reputation.
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