• parkyoung is a boutique consulting group specialising in strategic marketing and corporate communications.

    It specialises in personalised, tailored strategic communications counsel for decision-makers within companies and organisations of all sizes, including large corporates, challenger brands, fast-growing enterprises, not-for-profit groups and entrepreneurial start-ups.

    The parkyoung combination is a rare one in the communications consulting business – a seamless blend of strategic nous and creative thinking backed up by strong practical knowledge of proven PR techniques as well as up-to-the-minute ideas and thought leadership focusing on the ever-evolving new media landscape.

    …read More

  • Podcast 7 : Sneak Preview: Reputation Renegades

    Parky & the Warrior discuss the first draft of Parky’s new e-book ‘Reputation Renegades’, including the concept of communications-driven change and the opportunity for corporate affairs executives to take a leadership role.

    ... read more

  • Observations From a PR Warrior: Social Media in Australia

    Openness, transparency, a willingness to engage in two-way dialogue with your customers, acknowledging that you now have little control over the brand message, the need to talk and write in conversational tone i.e. no spin or jargon – these are all ‘soft’ but critical factors in whether a company is going to be successful on the social web.

    ... read more

" Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin