• parkyoung is a boutique consulting group specialising in strategic marketing and corporate communications.

    It provides personalised strategic communications advice and services for companies and organisations of all sizes, including large corporates, challenger brands, fast-growing enterprises, not-for-profit groups and entrepreneurial start-ups.

    The parkyoung combination is a rare one in the communications consulting business – a seamless blend of strategic nous and creative thinking backed up by strong practical knowledge of proven PR techniques as well as up-to-the-minute ideas and thought leadership focusing on the ever-evolving new media landscape.

    …read More

  • OPPORTUNITY LOST: Could social media have tipped the balance in tomorrow’s Federal election?

    To communicate effectively in today’s hyper-connected world you need to display a solid combination of empathy, humility, humour, authenticity and transparency – as well as an ability to tell interesting stories plus a desire to listen and interact with people.

  • Parky plays ‘Parky’ for the Melbourne Awards

    parkyoung Director David Park – usually called Parky – gets to play a Michael Parkinson ‘Parky’ chat-show role in support of this year’s Melbourne Awards.
    The producers of the prestigious event, Arts Events, will incorporate a video element in the gala Awards Ceremony on Saturday 28 August.
    Finalists for the Awards will be interviewed, Parky-style, by Parky [...]

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Media Relations Support

parkyoung has strengthened its PR offer by launching a new offshoot agency specialising in media relations.
The Ledbetter Agency, as the new entity is called, is a hat-tip to Ivy Ledbetter Lee, considered by many to be the founder of modern public relations.

Among his many accomplishments, Lee is credited with issuing the world’s first press release.

Media relations specialist Jaselyn O’Sullivan heads up the new entity. Prior to joining the parkyoung team, O’Sullivan was responsible for establishing and running bellamyhayden’s PR arm in Sydney.

Visit www.ledbetteragency.com.au

Has there ever been anything more confusing, daunting and downright confronting for companies, organisations, individuals and brands than social media?

The social web is fundamentally transforming the way we communicate, connect and collaborate.

But what exactly is it, and how can your brand effectively leverage the social web to build trust with the community, extend influence and improve reputation?

How can parkyoung help?

parkyoung offers the following online PR and social media services.

* planning for the social web
* in-house seminars and workshops
* content strategy & creation
* online monitoring
* social media audits
* implementation guidelines